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what is digital marketing?  (learn it from  here) Do you want to learn digital marketing? Well, before we go into the basics of digital marketing and even the advanced tactics, let’s first go over what digital marketing is. That way we’ll be on the same page before we dive into step-by-step strategies. What is Digital Marketing? Digital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. Basically, digital marketing is any form of marketing that involves electronic devices. It can be done online and offline, and in fact, both kinds are important for a well-rounded digital strategy. Why Digital Marketing Matters Remember billboards? I do. As a young kid in California, my experiences from the back seat of our car mostly alternated between: “Mom, when are we there?” and “Uh, look, McDonald’s, can we go?” whenever one of those 10-foot billboards popped up on the side of the road. Growing up with Indian parents, the answe